Resume

Department of Government Services

Design Manager | Jan 2023 – Current

  • Strategic Leadership: Leading design strategy for the Core Services Tribe (Identity, Payments, Business Profile), focusing on the delivery of reusable enterprise-grade capabilities.
  • Platform Governance: Overseeing the integration of shared services across diverse government domains, ensuring scalability and consistency equivalent to a multi-tenant enterprise environment.
  • Stakeholder Management: Navigating complex stakeholder environments to align product roadmaps with overarching digital transformation goals.

Service Victoria

Design Manager | Nov 2021 – Dec 2022

  • Team Leadership: Managed a multidisciplinary team of product designers to deliver high-impact 0→1 platform initiatives (Sick Pay Guarantee, Get Active Kids).
  • System Ownership: Managed the Service Victoria Atom Design System and associated libraries, focusing on adoption across the Digital Channels and Capabilities Tribe.
  • Operational Excellence: Defined design workflows and navigated technical complexity to ensure core 
capabilities (Identity, Payments) met rigorous security and usability standards.

Service Victoria

Design System Lead | Nov 2020 – Nov 2021

  • System Architecture and Rollout: Spearheaded the end-to-end design, build, and implementation 
of the Service Victoria Atom Design System, creating a unified framework that accelerated delivery 
for 30+ designers.
  • Scaling Design Capability: Key driver in scaling the Design Guild from 4 to 30+ members, establishing the governance and contribution models required for a rapidly growing organisation.
  • High-Stakes Delivery: Led design for critical COVID-19 response initiatives, including the Border Entry Permit, demonstrating the system’s ability to pivot rapidly under pressure.

Target Australia

Digital Design Team Leader | Sep 2019 – Nov 2020

  • Commercial Strategy & ROI: Led a team of 8 to rapidly redesign the Target homepage during 
COVID-19, pivoting UX strategy to “Family Essentials” to meet shifting consumer demand and business revenue targets.
  • Design Operations: Managed resourcing and prioritisation for a high-volume retail environment, ensuring design output aligned with major commercial seasonal campaigns.

Service Victoria

Front-end Developer | Jan 2019 – Aug 2019

  • Technical Foundations: Led the front-end development team in building the initial React.js component library. This technical grounding allows for seamless collaboration with Engineering teams on design system implementation.
  • Enterprise Integration: Developed secure, enterprise-grade platform capabilities for identity and payments, including the integration of BPAY to reduce customer transaction costs.

synrg / Brand Toolbox®

synrg / Brand Toolbox: Apr 2015 – Dec 2018

  • System-Oriented Design: Served as the lead designer for a data-rich Digital Asset Management (DAM) platform, focusing on the creation of complex, system-wide UX patterns.
  • Product Innovation: Developed the ‘Brand Toolbox® Designer’ (SVG Image Editor), bridging the gap between design tooling and front-end execution.